What Are You Looking To Achieve?
The modern Australian business is reliant on Google for visibility.
If you're searching for a way to bring in more phone calls and visits to your store, ranking at the top of Google for specific local searches is key.
Google is looked to as a trusted resource. As a result, being visible on the real Google search engine means you are also seen to be trusted.
If you're searching for a way to bring in more phone calls and visits to your store, ranking at the top of Google for specific local searches is key.
Google is looked to as a trusted resource. As a result, being visible on the real Google search engine means you are also seen to be trusted.
How You Can Use Google For Your Local Business In 2015
According the latest statistics shared by Google, 97% of customers search the internet for local businesses in their area. This phenomenon plays a major role for small businesses relying on local business, now looking to invest in Google for both paid search campaigns and organic search rankings, to ensure their phone is ringing, and purchases are being made in their stores for their products/services.
The days for internet marketing and formulating the perfect SEO strategy is in, while engineering a highly targeted paid search re-marketing campaign. However, one key tool that does not require a talented and focused SEO/PPC consultant, is the Google My Business page. An every-day business owner can log onto Gmail, and set up their Google My Business listing long before they investigate the way to increase visibility online.
Google My Business is the index of local businesses in a particular region. It maintains a list of all the local businesses in a neighborhood. It’s very easy to set up an account on Google My Business. A business owner simply needs to fill in the required information and authenticate their listing by phone. The listing then comes up on Google Maps shortly after the verification process (they will send out a personalised card for you to verify).
In order to build your business’s My Business page, Google will search the internet for relevant data pertaining to your business. Data that exists on third-party websites such as True Local, Yelp, and local directories, etc. is pooled together and included on your Google My Business page. Modern businesses looking to market themselves over the internet can create free listings, called Citations, on these third-party review websites. This is how they can enhance their brand visibility and show up on the Maps '7 Pack'. Of course, the most accurate and intelligently built & powered citations, amongst other things will determine the top result for a Google+ My Business page when people are searching the internet for local businesses.
Making Google My Business work for you needs constant monitoring and consistent effort in the right direction. Just a couple of clicks on your My Business would create little to no benefit. A smart business strategy needs a smart consultant. They key is to not cram your My Business page with too many keywords. It is not right to assign more than one or two categories to your business just because you can.
Attention to detail is very important. The My Business page must carry the company’s local phone number and the correct address in text format only. Do not simply just place these details over a jpeg image. It is extremely important that you use the exact same address to create free listings on Yelp, Yellow Pages or FourSquare for NAP (Name, Address and Place) consistency.
Like we've said, it’s all about the overall brand visibility (SEO as well as eye-catching originality). Uploading pictures and videos of unique aspects of the business is the best way to carve a niche is in the minds of the people looking up for information on their local solution. This not only optimizes your chance of ranking but also increases brand recall. Apart from the free listings, Australian businesses are increasing their quality of citations. Greater the quality of citations, the higher the relevance of your business to the users’ search query. The result, after applied SEO, is more inquiries, and leads, higher brand visibility and increased sales.
To find out more about us, read our recommendations here, or lodge your application to work with our company.
The days for internet marketing and formulating the perfect SEO strategy is in, while engineering a highly targeted paid search re-marketing campaign. However, one key tool that does not require a talented and focused SEO/PPC consultant, is the Google My Business page. An every-day business owner can log onto Gmail, and set up their Google My Business listing long before they investigate the way to increase visibility online.
Google My Business is the index of local businesses in a particular region. It maintains a list of all the local businesses in a neighborhood. It’s very easy to set up an account on Google My Business. A business owner simply needs to fill in the required information and authenticate their listing by phone. The listing then comes up on Google Maps shortly after the verification process (they will send out a personalised card for you to verify).
In order to build your business’s My Business page, Google will search the internet for relevant data pertaining to your business. Data that exists on third-party websites such as True Local, Yelp, and local directories, etc. is pooled together and included on your Google My Business page. Modern businesses looking to market themselves over the internet can create free listings, called Citations, on these third-party review websites. This is how they can enhance their brand visibility and show up on the Maps '7 Pack'. Of course, the most accurate and intelligently built & powered citations, amongst other things will determine the top result for a Google+ My Business page when people are searching the internet for local businesses.
Making Google My Business work for you needs constant monitoring and consistent effort in the right direction. Just a couple of clicks on your My Business would create little to no benefit. A smart business strategy needs a smart consultant. They key is to not cram your My Business page with too many keywords. It is not right to assign more than one or two categories to your business just because you can.
Attention to detail is very important. The My Business page must carry the company’s local phone number and the correct address in text format only. Do not simply just place these details over a jpeg image. It is extremely important that you use the exact same address to create free listings on Yelp, Yellow Pages or FourSquare for NAP (Name, Address and Place) consistency.
Like we've said, it’s all about the overall brand visibility (SEO as well as eye-catching originality). Uploading pictures and videos of unique aspects of the business is the best way to carve a niche is in the minds of the people looking up for information on their local solution. This not only optimizes your chance of ranking but also increases brand recall. Apart from the free listings, Australian businesses are increasing their quality of citations. Greater the quality of citations, the higher the relevance of your business to the users’ search query. The result, after applied SEO, is more inquiries, and leads, higher brand visibility and increased sales.
To find out more about us, read our recommendations here, or lodge your application to work with our company.